Most modern business owners have one thing in common. They’re all looking for ways to reach new audiences to inform them about their valuable products and services. While the internet provides a valuable resource for reaching some target audiences, there’s still no competing with Every Door Direct Mail, or EDDM Postcards when it comes to attracting new local clientele.
Read on to find out about EDDM, how it works, how it can be used, and who can benefit from this affordable and effective marketing strategy. This will help business owners decide whether or not this solution is right for them.
Market on a Local Level
Local businesses such as restaurants, retail stores, and service providers like HVAC companies and landscaping professionals can all benefit from marketing directly to local customers. For example, a new restaurant may want to mail out postcards informing local residents of its grand opening. Established businesses can also benefit from informing their local customers of upcoming sales, promotional events, and more.
No Permit Needed
Not only does EDDM not require a permit, it also doesn’t require compiling a mailing list. This helps to save business owners money. All they need to do is determine a range for who they want to reach, then pay a reasonable price for postage.
Easy Coupon Distribution
Some retail stores and restaurants choose to use EDDM to distribute coupons in addition to utilizing it to market to local audiences. Offering neighborhood-specific deals is a great way to build a relationship with a local community, and EDDM is an inexpensive means of getting them into the hands of potential customers.
There are a few options available for business owners who want to jump on the EDDM bandwagon. They can either design a postcard themselves, have it printed, and deliver it to the post office with the price of postage in-hand, or they can entrust this process to a dedicated printer that has experience working with Every Door Direct Mail clients. Those who wish to go the latter route can check out the website today to learn about EDDM Pricing and other services provided today to get started.